Battling for supremacy in the QSR world must include the customer’s drive-thru experience. The latest study* on drive-thrus of some top chains saw reduced wait times to nearly 4 minutes, significantly down over the previous year. Beyond the wait, the experience of when a customer gets their order is just as important.

The study found general improvement in key metrics, such as order accuracy, and upselling, largely driven by AI technology. The human factor of friendliness and offering some extra as simple as switching from condiment packets to 1 oz. dunk cups showcase a chain’s extra effort toward customer satisfaction.

Switching from packets to 1 oz. Dunk Cup can significantly influence first impressions. Especially for new customers, it’s the first physical interaction consumers have with a brand, and thus, can significantly shape their perception of your brand.

Parents are the first to appreciate dunk cups for their easier to open foil lids compared to tiny hands struggling to open a messier ketchup packet. Gen Z and Millennial families are a key target of QSR restaurants and creating loyalty during the toddler to teen years can create loyalty that equates to a payback covering a decade.

Red Gold^® 1 oz. Dunk Cups contain as much as three 9 gram packets per cup.

An added level of Red Gold^® support is in offering Naturally Balanced™ Ketchup in a 1 oz. Dunk Cup is lower in sodium and made with natural sugar instead of high fructose corn syrup, a bonus for parents and for those who wish to eat healthier.

The 1 oz. Dunk Cup line up includes BBQ sauce, Marinara, Folds of Honor Ketchup, and Natural Balanced™ Ketchup with lower sodium and no HFCS.

The complete list of dunk cups from Red Gold^® includes two kinds of ketchup, its Naturally Balanced and Red Gold’s Folds of Honor Ketchup. For every case purchased by an operator, a portion of the proceeds from the sale goes to the noteworthy charity that supports families of fallen first responders and the military with education scholarships. Additionally, a BBQ sauce and marinara sauce dunk cup covers nearly any QSR menu item.

Today’s value-conscious customer notes and recognizes the little things in their drive-thru experience and provides a single Red Gold dunk cup versus 4–6 packets that they frequently ask for assured satisfaction and a chance at long-term loyalty. Red Gold is so confident of the opportunity, it’s willing to put in your hand free samples of its 1 oz. Dunk Cups as a signal it’s focused on customer satisfaction as well.

*Intouch Insight, Drive-Thru Study, 20024