Value comes in many ways in the minds of restaurant brands. So, how can a restaurant add value without lowering it prices? One approach is to build value and an emotional connection with customers through a social cause.

Folds of Honor Ketchup is ideal for QSR restaurants, with a 1 oz. Dunk Cup and 9 gram packets.

After the pandemic, researchers polled consumers on their attitudes on brands and their connection with a social cause initiative with significant findings. By connecting to a social cause, a brand can foster deeper customer engagement that increases loyalty. Thus, a restaurant can increase engagement and loyalty when the cause sparks an emotional connection that adds value, a connection valuable to customers’ hearts.

Some key facts about the consumer connection to Folds of Honor.

The Reichart family, who owns and operates Red Gold®, made an emotional connection before the pandemic with Folds of Honor. This charity has helped change the lives of 62,000 families who experienced a family member who died or who was permanently disabled among first responders and the military. By providing educational scholarships, Folds of Honor is helping them increase their knowledge and incomes into higher-paying jobs.

Folds of Honor Ketchup is available in a variety of packaging to share your support of the important social cause.

As a restaurant chain or operator, you too can connect to this social cause by serving Red Gold’s Folds of Honor Ketchup. Red Gold donates a portion of the proceeds from every case to Folds of Honor. With the distinctive packaging on everything from its 1 oz. Dunk Cup, 20 oz. squeeze bottles of ketchup or 13 oz. yellow mustard, a self-serve pump and 9 gram packets, your customers will know your commitment to the charity. Red Gold even offers high impact table tents or door and drive-thru window clings to cement the connection with your customers.

Red Gold’s Folds of Honor Ketchup is a premium, great-tasting ketchup and in a variety of packaging, there’s one that is right for your operation, especially for drive thru, takeout, delivery, or catering.

By connecting to this cause marketing tactic, you will both truly support an important cause that is recognized by your customers but enhance your restaurants customer engagement and loyalty. Want taste Red Gold’s Folds of Honor Ketchup, simply request your free sample.