Something as simple as switching your ketchup brand can make a difference in your brand loyalty.
What if something as simple as changing your brand of ketchup can positively impact traffic to your restaurants and build loyalty among your customers? The numbers add up to a powerful tool with the only ketchup with a cause—Red Gold® Folds of Honor Ketchup.
When Lt. Col. Dan Rooney founded Folds of Honor in 2007, his mission was to provide educational scholarships to families of fallen military heroes. The charity has since expanded its support to fallen first responders as well. Thus far, 51,000 family members have furthered their education through Folds of Honor.
Red Gold, a family owned and operated company embraced the charity by donating a portion of the proceeds from the sale of every case of its premium ketchup, and mustard, sold to foodservice operators and through supermarket retailers.
A quick look at some numbers reflects the kind of impact a switch to Red Gold Folds of Honor Ketchup can have in showing your restaurant’s support of the social cause, thus building loyalty and traffic.
| Number of Active Duty Military Personnel |
|
1,400,000 |
| Number of U.S. Military Reserves, National Guard |
|
450,000 |
| Number of Active Duty First Responders |
|
4,600,000 |
| Number of U.S. Military Veterans |
|
16,200,000 |
| Number of Americans Who Support the Military |
|
199,200,000 |
| Total |
|
221,850,000 |
The tally of nearly 222 million Americans who will appreciate your support of the Folds of Honor charity amounts to more than 60% of the U.S. population.
Red Gold has expanded its line of Folds of Honor condiments to include squeeze bottles of various sizes, portion control packets and dunk cups, and condiment dispensers.
“Support by restaurant chains and independent operators who have made the switch to Red Gold Folds of Honor condiments has been overwhelming,” says David Halt, the company’s Senior Director of Business Development for Foodservice. “Those who did make the switch tell us that the change has enhanced their brand’s affinity among their customers. Operators who transitioned to Red Gold have experienced a seamless switch and affirm that their customers love the rich flavor of Red Gold® ketchup. I think our Folds of Honor line represents a great tool for building traffic and long-term loyalty for a restaurant.”
Red Gold can provide door clings for drive throughs and table tents for restaurants to elevate the message. Learn more about the Red Gold Folds of Honor movement for foodservice and order your free samples for review.
In today’s battle for driving traffic and building loyalty among your customers, something truly as simple as switch to the only ketchup with a cause can not only support families of fallen heroes and have a positive impact on business.
*Gallop Poll 2023/2020 Census