While other brands abandoned most QSR operators during the pandemic, Red Gold came through.
Often overlooked in a pre-pandemic world when ketchup was plentiful, ketchup is essential for a QSR restaurant’s most profitable item. When other brands left operators in a lurch at the pandemic’s peak, most quickly pivoted to a new supplier – Red Gold®.
“We met their needs, with employees working 39 consecutive 7-day weeks to maintain restaurant inventories of PC packets and cups.”
Vice-President of Foodservice
“We served hundreds of chains during the pandemic whose ketchup supplier had abandoned them during a historic pandemic,” say Red Gold’s Vice-President of Foodservice, David Halt. “We met their needs, with employees working 39 consecutive 7-day weeks to maintain restaurant inventories of PC packets and cups.”
With the pandemic nightmare hopefully behind us, drive thrus and dining rooms are busy. Yet, lessons learned shouldn’t be forgotten. When it comes to your ketchup, here are 5 fresh reasons why Red Gold pledges to keep you covered when it comes to your ketchup.
1. Red Gold Has Doubled Down on Portion Control
Red Gold manufactures enough ketchup PC packets each year that if placed end to end, would reach around the globe 1½ times!
Already the world’s largest privately-owned tomato company in the world, Red Gold was ready when QSR operators pivoted to its brand in early 2020. Since then, Red Gold has significantly increased its production capabilities in processing quality ketchup in PC packets and a new line to produce 1 oz. dipping cups.
2. Plenty Of Packaging Options for Ketchup
PC packets aren’t the only packaging QSR operators use in their restaurants. From pump dispensers for customers to bag-in-box dispensers for the kitchen, Red Gold offers its premium ketchup in every package you need.
3. Red Gold Is the Only Ketchup With A Cause
Folds of Honor is one of the most respected charities in America, and it should be. Providing educational scholarships to families of fallen military and first responder heroes, Folds of Honor has provided more than 44,000 scholarships since its inception in 2007.
Red Gold is the only ketchup with a cause.
Red Gold has partnered with the charity for several years, designating a portion of proceeds from the sale of Red Gold Ketchup to Folds of Honor. Offering Red Gold’s Folds of Honor Ketchup at your drive thru or dining area tells your customers that you are part of the important social cause. Red Gold offers door clings and table tents to operators who wish to share their support. Why not serve a ketchup with a cause?
4. Red Gold’s New Warehouse Speeds Delivery to Your Restaurants
Red Gold’s warehousing is adjacent to its manufacturing facility to speed efficient distribution.
Red Gold’s Indiana operations is an inherent advantage for QSR operators nationwide. Its recent addition of a new 250,000 square foot warehouse brought total distribution capabilities to 1.25 million square feet. The latest addition added 14 new loading docks and 82 truck-trailer parking spaces for accelerating distribution to restaurant operators across the nation.
5. Beholding To Operators, Not Wall Street
Red Gold has been family owned and operated since 1942.
Counting on U.S.-based family-owned and operated suppliers is important to QSR operators. Like Red Gold, these suppliers understand that their priority is to their customers, not shareholders or Wall Street. Red Gold’s mission is to serve the freshest, best-tasting tomatoes in the world. If that’s important to you, your choice for your ketchup supplier is clear.
2023 promises to be a great one for the QSR segment. Best of luck in serving your growing customer base and remember, when it comes to your ketchup, Red Gold pledges that there’ll be no worries for your restaurants. Ready to make the switch to Red Gold? We’re happy to offer you a free sample in the packing that you prefer.