NEWS & TRENDS

Read the latest foodservice news from Red Gold, plus trends and insights important to your business.

Your Condiments Can Make a Statement Your Consumers Will Love

“Every purchase by an operator of our Folds of Honor Bottle Ketchup and Mustard sees a portion of the proceeds go to the Folds of Honor charity that provides scholarships to families who’ve been negatively affected by war or violence,” says David Halt, Red Gold’s Senior Director of Business Development. Since its inception, Folds of Honor has awarded more than 44,000 scholarships, with 41% of them going to minority families.

Red Gold’s New 20 oz. Yellow Mustard supports Folds of Honor.
Red Gold’s New 20 oz. Yellow Mustard supports Folds of Honor
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Red Gold doubled down on supporting military and first responder families in 2019 and since has grown the number of condiments to benefit the cause, adding 13 oz. Red Gold Yellow Mustard to its line of portion control and bottled ketchup.

It also has supported restaurants who join them in the cause by providing table tents and door static clings that identify the restaurant as a Folds of Honor supporter. This football season, that commitment grew even stronger through a television, radio, billboard, and digital ad campaign in Chicago, Kansas City, St. Louis, Milwaukee, and other markets pointing consumers to restaurant chains and supermarket retailers who offer the important statement on support for military families.

Mr. Brews Taphouse billboard in Milwaukee.
Mr. Brews Taphouse billboard in Milwaukee.

The Big Biscuit gets Red Gold support in Kansas City.
The Big Biscuit gets Red Gold support in Kansas City.

“We don’t just offer lip service in support of our operators, we invest in their success as well as deserving families that ultimately benefit from our Folds of Honor condiments program at Red Gold,” says Halt.

If you are ready to make a statement about supporting families of fallen heroes by making the switch to Red Gold Folds of Honor Condiments, tell your distributor. If you would like a free sample, Red Gold will be happy to provide it.